Qdoba recently released a completely revamped rewards system, a new mobile app with a digital wallet (no more physical card!) and a new scheme of point tiers for food and beverage rewards. And what better way to reward people that have followed your business than to nearly triple the amount of time it takes to earn the same reward. Can you feel my excitement?
To be fair, it seems that you can earn points per the dollar now rather than just earning points for entrees. That means that drinks you buy and cookies you splurge on will now get you a little closer to that chicken burrito half stuffed with guac you’ve been thinking about all day. Gone are the days, however, of buy ten get one free.
And to be fair again, ever since I left my retail job that was quite literally next door to Qdoba I haven’t frequented one more than once a month. My business probably isn’t what their focus is after, but even visiting once a month for a year I would still be able to score a order of chicken nachos once a year. That made up for the decreasing quality of birthday coupons at the very least. I remember when a birthday used to score you a free entree, now it’s the same coupon that you get in the mail (my last one was a BOGO entree.)
I’m still going to use the system and I’m still going to get my free entree once 2018 rolls around and I’ve accumulated my points because god damn if their food isn’t tasty, but It’s still disappointing considering how much their were toting the new system in their emails.
Now I have to figure out how to get the 1400 free points they were supposedly crediting people’s accounts with as they transitioned to their new program.